The RISSC Enterprise Workflow
In a dynamic industry such as retail, quick responses to market trends are crucial and an efficient solution plays a key role in the production of promotional materials. Our enterprise publishing solution for retail allows you to produce new weekly brochures or other promotional materials in no time at all. Your store managers will never again have to start with a blank sheet or spend hours working with a complex, expensive layout program!For each calendar week, they receive a brochure already filled with products and can make their desired adjustments before ordering. Depending on their authorizations, they can add or swap products, replace individual product images, adjust prices, create their own products and discount campaigns and update relevant information such as special opening times. Once approved, the brochure can be printed and published on various digital channels, as a flip catalog, PDF or graphic. This eliminates long communication channels and waiting times. This not only saves time, but also speeds up the entire process and reduces the likelihood of errors.
Dynamic product feeds
With our dynamic product feeds, your store managers can quickly fill a weekly brochure with the latest product offers. The feed can be automatically transferred from a PIM or created and customized manually and contains the latest data including product images, prices and descriptions. The products from the feed can be easily placed in the product grid using drag-and-drop and automatically fit into the layout.
Market-relevant products: Focus on the target group
There are products with the highest demand in every store. These can vary greatly depending on the region or even the location within a city. In addition, demand is constantly influenced by local and seasonal trends and events, and if you don't react quickly enough, you can expect to lose sales. Always offer your customers a relevant and personalized shopping experience. With rissc Enterprise Publishing, you can define relevant products for each store. This means that each store can quickly, flexibly and without the long, time-consuming communication with head office.
Feature in focus
Article templates
While the brochure template can be filled quickly and easily from a product feed, your store managers can also create their own products. The empty product template can be filled with product information and a product image.
Do you have store-specific products or items with limited availability, such as goods from a local supplier or limited offers? Use special article templates with stickers and additional information!
Flexibly customizable -
for every department
With CustomPage templates, your employees can create or update a multi-page brochure with just a few clicks. Whether food, drugstore items or household goods - you can create a design template for each page. Would you like to design one of the pages differently? You can simply replace the product grid with another one from the selection. The products that are placed in the containers automatically fit into the layout.
Simple and without prior design knowledge
With a user-friendly interface, templates and drag-and-drop functions, marketing departments and store managers can create professional print products and digital content quickly and easily. You remain in control - thanks to block restrictions and image tags, you can determine which parts of the template may be adapted. With rissc Media Asset Manager, you can ensure that all product images always have the right format and quality.
Design diversity:
always CI-compliant
You can centrally control which templates and product feeds are accessible for each store and who has authorization to make certain changes. This ensures that the brand identity and product information remain consistent across all locations. At the same time, each store can flexibly implement its own special promotions and create the corresponding marketing materials.
The web-to-publish solution
for every business model
Whether you are a small start-up or a large company with several locations - printformer adapts flexibly to all company sizes. For B2B and B2C business models, for a new market or individual projects - our webprint solution for retail allows you to adapt flexibly to growing requirements and increases efficiency through automated processes.
