For some years now, it has become apparent that printing companies that are committed to the topic of digital
transformation have a better chance of being future-proof and sustainable even in times of crisis.
remain competitive.
Using digital technologies
The transformation from a traditional printing operation to a digitally networked company does not
few companies face major challenges. Digital technologies are developing at a rapid pace
speed, the use of smartphones, tablets and laptops continues to increase.
importance and also in the area of the tools used and the machinery.
Digitalization is unstoppable. In order to network all of this in a contemporary way, the exchange with
employees, partners and customers, in many cases it is necessary to make a
new or at least updated digital infrastructure.
Understanding digital transformation as a process
Every entrepreneur should be aware that digital transformation is not a task with a fixed start and end date, as we know it from other projects, but rather a permanent process of change that must be carefully planned and then continuously optimized and implemented. A complex cycle that is characterized by the consistent search for possibilities for optimization, future-oriented planning and implementation of new solutions. Results must be constantly analyzed, errors corrected and processes adapted. These measures affect both internal processes and all processes that take place for or with the company's own customers. A holistic view of the transformation process is therefore necessary.
Entering the digital transformation
Many printing companies that have already successfully embarked on the process of digital transformation were forced to develop the right concepts and solutions for their own company themselves in a laborious process. A difficult path that also bundles many of the usually limited resources, be it in terms of the necessary budget or simply in the form of the work performance of the required employees. But there is another way.
In many areas, print companies in particular have the opportunity to initiate the necessary changes with significantly less effort and in less time by using digital solutions that are already established. An in-house e-business print platform, for example, can serve as the technological basis for the transformation. By combining the popular Shopify e-commerce platform and our special version of
printformer, our
printformer.io app enables companies to create a professional and fully functional print store in just a few minutes. Complex research, long development times and high costs are thus avoided and the printing company can consolidate its own profitability during the entire digitization process and also generate higher sales figures.
Advantages of using printformer.io
The advantages of the printformer.io app are obvious. The company benefits from low investment costs for the implementation of the digital print store and the cloud-based application ensures that all the latest updates and bug fixes are available at all times without having to provide its own resources for web development and service. This means that a system is available at all times that is "state of the art" and does not tie up additional resources.
The size of the existing order volume is irrelevant, as the system can be easily adapted to the current number of print jobs and is therefore flexibly scalable. One of the biggest advantages, however, is certainly the fast time-to-market, as printformer.io can be used to implement your own print store in just a few minutes - one of the most important advantages of printformer.io.
key success factors in order to survive in a competitive field.
If you would like to find out more about the many possibilities and the exact processes involved in working with printformer.io, please contact us or arrange a demo appointment with us right away. We look forward to your questions!
